The Quick Version: When Marie Antoinette said, “allow them to eat meal,” it could have been because she was hogging every Michel et Augustin cookies for herself. Childhood mates Michel and Augustin found in secondary school, and, when they discovered their particular person 9-to-5 jobs is unfulfilling, they started a cookie organization with a foundation in French pastry. Fast forward 13 years, additionally the two friends have actually practices in France and New York and so are attracting the planet due to their cookies, pastries, yogurts, mousses, and other desserts made with quick, pronounceable components. The duo additionally shows aspiring bakers that learning the art of French pastry is attainable through their recipe books and entertaining available residence classes. Michel and Augustin’s dream is not difficult: to make the world smile and come together over a shared love of candies.
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The storyline of Michel et Augustin began simply sufficient. Two men began palling around in middle school and turned into good contacts. But, as with numerous adolescent relationships, the 2 parted ways after graduation to check out their own pathways.
Michel found themselves working in fund in ny, and Augustin was working in marketing for Air France. But both soon turned into disillusioned utilizing the 9-to-5 work associated with business world. They reconnected together with duo devised a wild propose to learn all 1,263 bakeries in France and establish the basics of the best confectioneries the nation must supply. They wrote a manuscript about it â their particular basic collaboration!
After doing their search, in 2004, Michel and Augustin aproned-up and set out on a unique adventure: cooking in Augustin’s kitchen. Their unique objective would be to generate a line of cookies also desserts created using natural ingredients and love. And, after tirelessly evaluating and tasting a lot more than 300 dishes, their very first mixture came to be: the little round butter cookie. Michel et Augustin was created!
The two discovered rapid success, and additionally they still innovate much more delicious creations, eg a decadent natural yogurt in a bottle, that was uncovered only once Michel and Augustin realized their particular valued cow could develop above butter. They sell their products with all the trademark “kookiness” while the delight they infuse in their delicious treats.
Distributing a fascination with French Pastry Around the World
Michel et Augustin is about more than just making a tasty cookie. The organization is actually curved on drawing from France’s wealthy culinary record to create masterful desserts.
“It isn’t really about cookies â it’s about a love of French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “Almost everything we make is related to French pastry practices. We’ve got a very powerful relationship with pastry producing as a business enterprise.”
But Lily told you an affinity for and mastery of French pastry isn’t only kepted when it comes down to product builders (they refer to them as the “recipe team”) at Michel et Augustin. A portion of the company’s kooky tradition is sharing the passion and knowledge of pastry generating very every member of the team, in France and Brooklyn, can teach to be a French pastry cook and do the nationwide test (acknowledged a “C.A.P.”). In this manner, everybody is able to be involved in innovating brand-new quality recipes and speak knowledgeably with followers, customers, and consumers.
“once weekly in France and once four weeks in nyc, the Banana Farm (“office”) can become a pastry class where we are going right on through a vintage program of French pastry and instruction for your certification,” she mentioned. “no matter whether you are a site designer or perhaps in product sales â the opportunity is promoted for many.”
Though Michel et Augustin provides a very expansive products in France, the business sticks to the same basics and principles of development for several items.
“The thing all our items have as a common factor is an actual focus on flavor and to the ingredients,” Lily stated. “We concentrate on the high quality and ease-of-use regarding the components, and try to keep your ingredient listing as pronounceable as you possibly can.”
This results not only in a yummy decadence, but in addition a treat you’ll be able to be ok with eating together with your someone special.
A Collection of Treats Perfect for revealing along with your Sweetheart
Thereis just some thing about sharing candies that starts your day right or finishes an amazing day. And Michel et Augustin’s creations had been meant for simply these occasions.
“It’s a minute of extravagance at the conclusion of a romantic date,” Lily said. “It’s delicious making with clean ingredients, and that makes the minute that much much better. It feels good to enjoy.”
Because of so many worthwhile treats available, there’s no must pick just one single. While there are lots of even more options in France â from candy mousse to decadent yogurts and, however, one-of-a-kind snacks â there are numerous available options in america at the same time.
Lily ended up being fast to advise the right goodies to provide to or delight in with that significant other.
“our very own popular cookie is actually our 4-Cookie Squares,” she said. “These include like little square tarts, come in three styles, and may end up being very easily shared. We supply Cookie Buttons, that are hazelnut chocolate chip cookies with hazelnut ganache inside. They come in packs of two â one in my situation, one for you!”
For partners which enjoy their particular morning ritual with each other, Lily informed you Puff Palmiers are an attractive a.m. choice.
“they might be puff pastry and taste like Elephant Ears,” she mentioned. “They’re awesome light and flaky and an excellent option for revealing over breakfast with coffee or at tea time.”
Whether both you and your honey are chocoholics or appreciate the delicate butteriness of caramel (or everything in between), Michel et Augustin provides a worthwhile combat for revealing (or sneaking off with for your own clandestine cookie affair).
Get Involved At the Banana Farm
Michel et Augustin’s viewpoint is that the happiness of desserts is within the sharing. Therefore it should be no surprise society involvement is actually a large part of the organizations company objective. Everyone is asked to avoid in and chat gay411 (and flavor snacks) at their own Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This mindset started at very start on the company and is section of its core. And Lily noted this approach is actually exemplified into the business’s open houses.
“immediately, Michel and Augustin opened up the doors regarding apartment to neighbors, buddies, clients, and passersby, for individuals giving them feedback, to taste cookies, to taste brand new meals they certainly were testing, and to hang out together with them and talk about whatever had been performing,” she mentioned. “It is something’s vital to you nowadays.”
Open up house during the Banana Farm happens on the first Thursday each and every month in France and New York. Lily told us these activities provide a way for all the company supply back into the city by teaching all of them regarding the history and strategies of French pastry.
“We invite everybody, household, friends, clients, and people ahead share recipes,” she mentioned. “We would taste examinations, focus teams, and perform video games. It’s an actual society occasion.”
Not only is it enjoyable and tummy-pleasing to wait, however if you do not have a cookie partner, just imagine all the other treat aficionados you might meet from the Banana Farm. In the end, if someone loves Michel et Augustin addresses, you realize they have great taste, and you’ll have one thing to bond more than.
Michel et Augustin: devoted to Random Acts of Kookiness
In true Michel and Augustin form, the duo began a Random Acts of Kookiness initiative to motivate and excite people. From a tribute to Michael Jackson towards cookie square event as well as their torrid Greek tale, Michel and Augustin infuse hilarity and delight into all they do. You can see precisely why their treats are addicting â they are made out of 100% natural ingredients and good vibes.
Up then when it comes down to business is a cookbook whose goal is to greatly help all of us readers yet others overcome the intimidation associated with French pastry.
“We’re making a French pastry cookbook for the US, and it’s really about enjoying these very hard dishes,” Lily said. “we are busting it down and stating you can do it. Whenever we can, anyone can, and we also’re revealing all of our progress.”
Michel et Augustin is trying to launch the popular chocolate mousse in america.
“All of our dream for our candy mousse would be to seduce The united states’s taste buds.”
And, after sampling the business’s snacks and other snacks, the united states is without doubt set for a long romance thereupon mousse.